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Everything they never told me before I became an entrepreneur. That’s what this book was for me. So many insights I either learned the hard way, or I am still learning. I’ll tell you what hit home for me was some of the mistakes early founders make when starting a company. Catching these every-day screw ups before you make them could save you from considerable time and financial loss.

All I have to say is: “Rajesh where was this book when I was 19 years old starting my first company?” This is a must read for any new or seasoned entrepreneur.

Brad Gosse, Serial Internet Entrepreneur


“Entrepreneurship is about taking a leap because some things need to be believed to be seen. But it helps to look before you leap, and this book explains exactly how to do this.”

— Guy Kawasaki, Author of APE: Author, Publisher, Entrepreneur


“In this fun and enlightening book, Rajesh Setty guides you through the critical thinking and steps you need to complete before you start your first business. Highly recommended.”

Kevin Kruse, NY Times bestselling author, Employee Engagement 2.0


“Essential reading from an essential entrepreneurial thinker.”

Micah Solomon, Author, High-Tech, High-Touch Customer Service


“A superbly written primer to entrepreneurship worth reading. Real world examples, thought processes to explore and pitfalls to avoid make this book invaluable. A must read if you are considering entrepreneurship or for your understanding. Dive in.”

— Murrali Rangarajan, Co-founder and CEO, Business Accelerator


“Preparation is the mother of success, this book is that preparation. Allow the book to prepare you, there will be no stopping you…”

— Matthew Zalewski, Founder and CEO, The Perception Management Bureau


“A great book for a first-time entrepreneur. Raj writes very lucidly and with a lot of interesting examples. Lots of food for thought. Highly recommended”.

–Navin Nagiah, President and CEO of DNN Software


“This book is everything said but not written down, about entrepreneurship and mindful choices. A lot of us go through phases of not being in the zone to take a significant decisions in life, especially the ones that need us to step out of the comfort zone.

Rajesh’s book is a logical walkthrough towards clarity and navigating one’s entrepreneurial ambitions. There are tons of people I meet, who I would recommend this book to. I like the honesty and personable nature of his writing.”

— Sairee Chahal, Founder Fleximoms and SHE

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