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The challenges

We know two things:

#1. A brand is a promise of what you bring to this world.


#2. You already have a personal brand.

People don’t know what is going on in your mind. However, they can see your actions clearly. They measure you by your behavior every day. They not only measure you by your results but also by how you produce those results. So, whether your personal brand will become effective or will wither depends on you and the choices you make each day.

How much time and energy will you put in your own growth?

How much effort will you invest in shaping your personal brand?

I have observed that very few people invest in themselves and in their personal brands. At the outset, it seems like it’s a “no-brainer” to invest in yourself and in your personal brand. However, as I looked at my own actions and talked with other knowledge workers, I realized that there are many challenges that make it difficult for us to invest in our own personal brands. I was curious and wanted to explore more.

In this section, we’ll look at twelve common obstacles that I have seen within myself and other knowledge workers. If you are very lucky, then none of these challenges will fit you. However, as you read this section, you may discover one or more obstacles where you recognize yourself. You may even recognize all twelve obstacles within yourself.

No matter what obstacles you see within yourself, here’s my challenge for you. Become aware of them, but do not let the obstacles prevent you from developing your personal brand. Remember, you already have a personal brand. It’s time for you to actively grow and distinguish yourself as an exceptional business professional.

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